Therapists in private practice often set aside money for marketing. Those in agencies or group practices may also have some control over how and where the business is advertised. But as therapists, we don’t usually get much training in marketing. As a result, it’s easy to be tricked into wasting that money. Here are four ways that can happen.
Private practice
The problem with life coaching
Becoming a therapist isn’t the only way you can put a psychology or counseling degree to work. You can also become a “life coach,” a growing profession that involves helping people come closer to reaching their life goals. Some clients who would resist going to therapy will happily visit with a life coach, as receiving coaching does not carry the same implications that going to therapy might. And some therapists see coaching as a way to diversify their practice, allowing them to market to clients who simply wouldn’t attend counseling or therapy.
Life coaching is a perfectly respectable and well-defined profession. The problem with life coaching isn’t the work itself, for which there clearly is a market. It’s with the people providing it.
Two new interviews
I’m presenting at the Networking Luncheon at this week’s AAMFT Annual Conference in Indianapolis. (Come see!) The topic of the presentation will be the big picture of what’s happening in the field of psychotherapy: Fewer people are coming for services, they’re paying less for them, and our salaries as professionals are dropping relative to inflation. I’ll be talking about what individual practitioners can do to turn the ship. With the steps I outline in the book Saving Psychotherapy (and in next week’s talk), you can improve your own practice while helping the field as a whole. If you’d like a brief taste of what I’ll be talking about next week, I’ve recently done a couple of interviews you might like.
Proposed Massachusetts law would give therapists collective bargaining
The so-called “gig economy” — best exemplified by ride-sharing companies like Uber and Lyft — has brought political attention to the plight of workers who are hired as independent contractors rather than employees. As independent contractors, these workers typically have no ability to engage in collective bargaining, often receive little or no benefits, and have limited workplace protections. The attention they are receiving might end up helping therapists and counselors who take insurance — or who would, if the pay and benefits were better. It could also help clients by improving accessibility of care.
Why you should read Saving Psychotherapy, in two charts
My new book, Saving Psychotherapy, will be officially released September 22 [Update: Here it is!]. An edited excerpt about licensing exams is available here. Another excerpt focused on student debt appeared in the January/February 2015 issue of AAMFT’s Family Therapy Magazine (it starts on page 26).
I could spend a lot of time convincing you why you should read the book, but I think these two charts will be sufficient.