It’s not unusual for private practice therapists to seek to expand their practices through coaching. Some clients will engage in coaching, but not therapy, because of the stigma they associate with therapy. At the same time, some therapists note that the unregulated nature of coaching means that anyone can call themselves a “coach,” regardless of qualifications. So “coaching” sometimes carries stigma in the world of licensed therapists.
Setting aside stigma, though, what are the actual differences between coaching and therapy? How different do these practices need to be in order for therapists to engage in both?
Becoming a therapist isn’t the only way you can put a psychology or counseling degree to work. You can also become a “life coach,” a growing profession that involves helping people come closer to reaching their life goals. Some clients who would resist going to therapy will happily visit with a life coach, as receiving coaching does not carry the same implications that going to therapy might. And some therapists see coaching as a way to diversify their practice, allowing them to market to clients who simply wouldn’t attend counseling or therapy.![By Hk kng with the utilsation of work by de:Benutzer:Asio otus and de:Benutzer:San Jose [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://i0.wp.com/www.psychotherapynotes.com/wp-content/uploads/2016/03/Icon-Rechtshinweis-blau2-Asio.svg_-300x300.png?resize=200%2C200){kind=icon}
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