Therapists in private practice often set aside money for marketing. Those in agencies or group practices may also have some control over how and where the business is advertised. But as therapists, we don’t usually get much training in marketing. As a result, it’s easy to be tricked into wasting that money. Here are four ways that can happen.
Therapists should not write Emotional Support Animal letters
Note: The following opinion is a lightly-edited excerpt from the fourth edition of Basics of California Law for LMFTs, LPCCs, and LCSWs. Emotional Support Animal (ESA) letters are discussed in one of the book’s “Room for Debate” segments, alongside Emma Jaegle’s counterargument supporting therapists writing ESA letters. Note the update at the bottom of this post.
Studying for MFT licensing exams
If you are soon to be taking your state’s MFT licensing exams, congratulations! Here are five tips on how to study and prepare.
[Ed. note: This post initially published October 27, 2010. Updated in November 2016 to update the list of companies offering test prep products and services.]
Licensing exams are a major milestone in the professional development of a marriage and family therapist (MFT). While there are differences from state to state, every state except California uses the National MFT Exam, and most states require that exams be taken at the completion of at least two years of full-time, post-masters experience in supervised practice. (California uses exclusively its own exams.) As you approach completion of the supervised experience necessary to take the exams, how can you best prepare? Here are five things that can help:
How President Trump will impact US mental health care
Donald Trump was elected President of the United States yesterday in what has been labeled a stunning upset. While much of the broader social discussion today will focus on how Trump’s victory happened, as psychotherapists we now must consider how President Trump will impact our profession.
Mental health is not mentioned in Trump’s health care reform paper or on the health care page of his campaign web site. So for this post, we look to his other stated policy goals to see how mental health care would be impacted.
The problem with life coaching
Becoming a therapist isn’t the only way you can put a psychology or counseling degree to work. You can also become a “life coach,” a growing profession that involves helping people come closer to reaching their life goals. Some clients who would resist going to therapy will happily visit with a life coach, as receiving coaching does not carry the same implications that going to therapy might. And some therapists see coaching as a way to diversify their practice, allowing them to market to clients who simply wouldn’t attend counseling or therapy.
Life coaching is a perfectly respectable and well-defined profession. The problem with life coaching isn’t the work itself, for which there clearly is a market. It’s with the people providing it.