In response to mass shootings and California’s recent wildfires, many therapists and counselors have sought to support impacted areas. One way they’re doing so is with free services. Marketing therapy after disasters can be difficult, though. Done well, it reinforces our roles as community caregivers. It shows off the best of who we are as professionals. With some common mistakes, it can instead come off as a tacky form of marketing, accidentally pushing people in need away from help. Here’s how to tastefully and effectively offer counseling and therapy services to those in need.
The aftermath of a tragedy is perhaps when the public needs professional associations in mental health the most. These groups can speak from their collective knowledge and wisdom about how to best cope with the trauma and find meaningful ways to contribute. Here are the major US mental health professional associations’ responses to this week’s mass shooting at a gay nightclub in Orlando, where 49 were killed and 53 others wounded.