As with any new technology, artificial intelligence is drawing concern and skepticism from many therapists. It’s also drawing great enthusiasm from therapists who tend to be early adopters of new technologies. For all the promise that AI holds for future implementation, it’s reasonable to ask: What can artificial intelligence do for my therapy practice right now? Here, we look at three different places where AI can have an immediate impact on your therapy work.
marketing
NASW files FTC complaint over CareDash profiles funneling clients to BetterHelp [updated]
The National Association of Social Workers (NASW) informed its members last week that CareDash, which operates a health care provider directory, is engaging in what “appears to be an improper deceptive practice.” NASW says that CareDash’s process of using clinician listings to direct prospective clients to online therapy platform BetterHelp rather than to the listed clinicians “potentially violates federal and/or state consumer protection laws.”
Despite what a reasonable consumer would expect, you cannot, in fact, check my availability using the button that says Check Availability.
A therapist directory with the scale — and killer feature — to challenge Psychology Today
A couple of years ago, I wrote about some smaller therapist directories who were trying to take on Psychology Today’s directory. Now, there’s a new therapist directory with the scale — and the killer feature — to challenge PT’s dominance.
Marketing therapy after disasters
In response to mass shootings and California’s recent wildfires, many therapists and counselors have sought to support impacted areas. One way they’re doing so is with free services. Marketing therapy after disasters can be difficult, though. Done well, it reinforces our roles as community caregivers. It shows off the best of who we are as professionals. With some common mistakes, it can instead come off as a tacky form of marketing, accidentally pushing people in need away from help. Here’s how to tastefully and effectively offer counseling and therapy services to those in need.
Four ways therapists waste their marketing budgets
Therapists in private practice often set aside money for marketing. Those in agencies or group practices may also have some control over how and where the business is advertised. But as therapists, we don’t usually get much training in marketing. As a result, it’s easy to be tricked into wasting that money. Here are four ways that can happen.