How Facebook knows you’re a therapist – and who your clients are

Matthew Henry / Burst / Licensed under Creative Commons ZeroTherapists and counselors have been expressing concern for some time now that Facebook can “out” their clients to other clients, even when the therapist or counselor has not done anything to facilitate the connection. It can happen even when the therapist or counselor doesn’t use Facebook. Thanks to some good reporting by Gizmodo Media, we now have a better understanding of how that happens. We also now know just how little you can do to stop it.

The whole article “How Facebook figures out everyone you’ve ever met” is really worth your time. Here, I’ll just share some of the pieces most relevant to counselors, therapists, and other mental health professionals. For us, if even just a few of your clients use Facebook, the likelihood of keeping all your therapeutic relationships truly confidential is near zero.

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Do something real about race

George Hodan / PublicDomainPictures.net / Licensed under Creative Commons 0Issues of race in the US routinely boil over into violence. Charlottesville is only the latest example. Before that, there was Charleston. And Charlotte. And Ferguson. And Baltimore. After each one, there is a wave of questioning on social media amounting to, “Why aren’t more white people speaking out about this?”

Some of that questioning comes from well-meaning and legitimately confused white people. Some of it comes from people of color who are tired of seeing senseless death after senseless death be forgotten with each new news cycle.

The problem with white people sharing on Facebook that they are against racism and racial hatred is that it’s an empty gesture. It reaffirms the individual’s beliefs to people who probably already share them. It becomes a circle of self-congratulation where white people get to reassure each other about how woke we all are. It feels good and does nothing.

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Four ways therapists waste their marketing budgets

Two arrows in archery target by Casito. Used under GFDL license.Therapists in private practice often set aside money for marketing. Those in agencies or group practices may also have some control over how and where the business is advertised. But as therapists, we don’t usually get much training in marketing. As a result, it’s easy to be tricked into wasting that money. Here are four ways that can happen.

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