In California, it is perfectly legal to advertise mental health services provided by associate therapists. Registered Associate Marriage and Family Therapists (AMFTs), Registered Associate Clinical Social Workers (ASWs), and Registered Associate Professional Clinical Counselors (APCCs) all can advertise or have ads placed by their employers for services they provide. However, many of the ads I see for California associates do not appear to be compliant with the legal requirements for such advertising. Here are some important advertising reminders for California associates governed by the Board of Behavioral Sciences (BBS).
