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ASW

Advertising reminders for California BBS Associates

June 29, 2022 by Ben Caldwell

Amplifier / Burst / Used under license In California, it is perfectly legal to advertise mental health services provided by associate therapists. Registered Associate Marriage and Family Therapists (AMFTs), Registered Associate Clinical Social Workers (ASWs), and Registered Associate Professional Clinical Counselors (APCCs) all can advertise or have ads placed by their employers for services they provide. However, many of the ads I see for California associates do not appear to be compliant with the legal requirements for such advertising. Here are some important advertising reminders for California associates governed by the Board of Behavioral Sciences (BBS).

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Psychotherapy Notes is the official blog of Ben Caldwell Labs

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Ben Caldwell Labs, the Ben Caldwell Labs logo, and Psychotherapy Notes are registered trademarks of Ben Caldwell Labs Inc.

The opinions expressed on posts on this site are solely those of the author.
While this blog does sometimes cover legal issues, unless otherwise noted authors are practicing clinicians and not attorneys.
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  • Exam Prep
    • California LMFT Clinical Exam Prep
    • California LMFT Law & Ethics Exam Prep
    • California LPCC Law & Ethics Exam Prep
    • California LCSW Law & Ethics Exam Prep
    • National MFT Exam Test Bank
  • CE Courses
    • California Law & Ethics for BBS Associates (AMFTs, APCCs, and ASWs) – 2023
    • Telehealth for California LMFTs, LPCCs, and LCSWs
  • Books
    • Basics of California Law for LMFTs, LPCCs, and LCSWs (10th ed)
    • Saving Psychotherapy
    • Preparing for the 2023 California MFT Law & Ethics Exam
    • Preparing for the 2023 California Clinical Social Work Law & Ethics Exam
  • Resources
  • Blog
    • Blog home
    • Psychology
    • Professional Counseling
    • Family therapy
    • Clinical social work
    • Law and ethics
    • Education
    • Employment
    • Licensure
    • Public policy