In testimony to Congress the week before last, Facebook CEO Mark Zuckerberg made a point of emphasizing that if you’re a Facebook user, you own your information. This is meant to reassure users, but it is more than a little misleading. “Your information” is what you personally have uploaded to Facebook. You do not own what other people have uploaded about you. That’s what has privacy advocates so concerned. It’s also why even therapists who don’t use Facebook should be worried about the client confidentiality risks that the company poses.
social media
Getting (and giving) better answers to legal questions on Facebook
Facebook is a great resource for gathering information. Often, and for the right reasons, we turn to social media in hopes of gathering information we need in a short period of time and with little effort. But for therapists going to social media with legal questions, that convenience may not be worth it. Many of the answers therapists give peers for legal questions on Facebook are incorrect.
We reviewed 20 recent posts that included legal questions in therapist groups on Facebook. We looked strictly at legal questions where there was a clear correct answer that we could easily reference. So anything requiring interpretation of law was purposefully left out. Our review was by no means comprehensive — it falls more closely in bar-napkin-math territory. But we still think this quick review offers some valuable information.
Make 2018 the year you finally have your paperwork in order
As we put a bow on the end of 2017 and look ahead to the new year, many of us make resolutions, or plans, or promises. We make commitments for the year ahead in hopes of living our personal and professional lives that much closer to our ideals. One resolution I make each year is to update my office paperwork.
My informed consent always needs a few updates to reflect my changing practice. As I get older, I see each day a greater importance to having a Professional Will. And with technology changing so quickly around us, this year I knew I needed to add policies around social media as well.
How Facebook knows you’re a therapist – and who your clients are
Therapists and counselors have been expressing concern for some time now that Facebook can “out” their clients to other clients, even when the therapist or counselor has not done anything to facilitate the connection. It can happen even when the therapist or counselor doesn’t use Facebook. Thanks to some good reporting by Gizmodo Media, we now have a better understanding of how that happens. We also now know just how little you can do to stop it.
The whole article “How Facebook figures out everyone you’ve ever met” is really worth your time. Here, I’ll just share some of the pieces most relevant to counselors, therapists, and other mental health professionals. For us, if even just a few of your clients use Facebook, the likelihood of keeping all your therapeutic relationships truly confidential is near zero.
Four ways therapists waste their marketing budgets
Therapists in private practice often set aside money for marketing. Those in agencies or group practices may also have some control over how and where the business is advertised. But as therapists, we don’t usually get much training in marketing. As a result, it’s easy to be tricked into wasting that money. Here are four ways that can happen.